HOLDING A SUCCESSFUL OPEN HOUSE

There are three steps to follow for a successful Open House - planning, promotion and presentation.

 

Planning is critical to your success. Pick a date that won't conflict with other events that could divert your potential visitors. Get rid of clutter within the home. Have a garage sale, empty the closets and take the time to give those things away to charity. Cut the grass or shovel the sidewalk as the season requires. Plan on doing a little spot painting to perk up problem areas, oil squeaking hinges, tighten loose screws, and all the other little things that show a home is cared for.

 

Then it's time to start promoting. Your REALTOR® is the expert here, and can advise you what marketing techniques will be used to promote your event. Whether it's direct mail, advertising in Home Guides or the newspaper, or website promotion, your representative will effectively promote your event.

 

Finally, the presentation. Leaving on all the lights, having a fire burning in the fireplace, soft background music playing, and coffee brewing all add to the ambience and make a welcoming impression. You'll get better results when your visitors feel free to look around and ask very direct questions to your REALTOR®, without your presence. If you're present, they'll feel more constrained and unwilling to share their true concerns and opinions.

 

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